What is Fab?
Fab is an online marketplace for designers and design enthusiasts alike. Providing a format similar to Pinterest but even more like TheFancy, Fab has set their sights on becoming the new leader in social commerce. What Fab has been able to accomplish in a relatively short time span, is provide an online marketplace for discovering items that are both innovative, fresh, and fit snugly into the category of everyday design.
Much like TheFancy, Fab is aiming for Amazon type business through ecommerce and so far, Fab seems to be setting the new standard for commerce related sites on the internet.
How Does Fab Work?
In an attempt to stand out from the crowd and provide you with many truly unique items specific to their site, Fab brings you things you probably haven’t ever seen before. Co-Founder, current CCO and former freelance interior decorator, Bradford Shellhammer personally selects the items that will eventually be featured on Fab. This means no wading through thousands of listing to find something you may potentially like. You get to experience home decor and fashion products through the eyes of a designer, which is a really great feature.
Much like TheFancy or Pinterest, Fab consumers browse through a main visual feed. From here they can choose to “fave” an image, leave a comment, or even make a purchase if they really like the product. This creates more sharing and generates potential stories that can appear in the main feed or timeline. Fab.com even offers a limited time, monthly promotional credit on featured products.
Why Fab will continue being Fabulous
“On a mission to be the world’s most valuable design resource” is a quote taken directly from the Fab website, and we believe them when they say it.
With clever marketing ideas like Vintage Mondays, Fashion Tuesdays, Kids Wednesdays, pet Thursdays, and Foodie Fridays, Fab has been and will continue to be social success story. In fact, last March Fab featured Madonna’s new album as it hit stores. And according to Fab’s co-founder Brad Shellhammer, they will be expanding beyond décor and design to add music and many more specials in the near future.
What makes Fab.com stand out from similar sites like Pinterest is their targeted approach. By appealing to a niche audience, the Fab has been able to turn something ordinary into something… fabulous. Pinterest has a shown a heavy following with women, TheFancy attempts to be less gender biases, while Fab initially marketed to the gay/lesbian community.
In Fact, Fab wasn’t always the trendy, well kept business you see today. Originally called Fabulis.com, the founder and co-founder attempted to create a new social site aimed toward a gay audience. Born April 2010 under the name Fabulis.com, Jason Goldberg and Bradford Shellhammer created a gay social network like Facebook that offered daily deals, reviews, and check-ins. Needless to say the site did not last, but instead spawned the early stages of what we now see today with Fab. Attracting a whopping 1.5 million users in it’s first 6 months, Fab is close to hitting the high 4 million mark today.
By starting out selling to a niche market, Fab has grown and continues to expand into other markets. And that is the idea behind our world-renown social media packages offered through New Movement Media. Through “Target Marketing” we are able to tap into a niche market that works well and offers outstanding results for ourselves and our clients. Visit us today at NewMovementMedia.com as see how finding a niche market can help your business be all it can be!
Parts of this article “Fabulous Fab, Filling a Niche in Social Media” were gathered by reading Fab.com, Twistimage.com , and Forbes.com.
