Youtube Launched Google Adwords For Video

Yesterday, YouTube introduced a number of new products, resources and tools to their over 800 million monthly, global visitors. The Highlight of the news from YouTube, is that Google Adwords for video is available to all YouTube users.

Youtube introducing Google Adwords for video will be similar to search advertising, where you pay per click and set budgets with bids. Google has created a whole new model for video Advertising with YouTube. As an advertiser using Google Adwords for video you will only pay when someone chooses to watch your ad. You will be able to create and manage your Google Adwords video campaigns from the same platforms in which you create your search and display ads.

Google Adwords For Video Tools

Finding The Correct Audience: Google Adwords for video provides a range of options to reach your correct audience. Like being able to promote your video by keywords that will show up in the YouTube search results. You can also choose to show your ad against content your customers are most interested in. Google Adwords for video also links to your YouTube account so you can start a video campaign with your current videos.

Measure Your ROI: According to Google Campaign Insights 2011, on average YouTube video ads drive a 20 percent increase in traffic to your website or blog. They also bring a 5 percent increase in searches for your business online. With Google Adwords for video you can find out how viewers are engaging with your brand before and after they watch your ad. You will be able to see how many viewers watched your entire video ad, went to your website, stayed on your channel to watch another video, or subscribed to your channel, after they have viewed your video ad.

Pay For Engaged Users: You only pay when someone chooses to watch your ad, so you are not charged if views skip your ad. So by displaying a call to action overlay on your video, like offering a sale, a discount, or visit to your website. You can narrow down the unwanted views to really target your market and get the best ROI.

Youtube Offering $50 million in free advertising: Youtube is giving away $50 million in free Google AdWords advertising to help 500,000 businesses get into video advertising. If you are new to Google Adwords, you can receive $75 worth of free advertising when you sign up.

Support and An Advertisers Playbook: YouTube has created an Advertisers playbook, that is a toolkit that covers everything from creating interesting content to promoting your video with ads.

Ambassador Program From YouTube: YouTube is recognizing 9 businesses from across the country by inviting them to the first ever YouTube Ambassador Program.