Know your target market
The way to start branding your company or business on Facebook is to first of all find out what your target market is on Facebook. Your target market is usually the same with your business website. If you decide to present your page to the masses then make sure your content is presentable to everyone. Then once you have figured out your target market, now is the time to fill out your profile completely. Don’t let anything be unfinished or unfilled out.
Customizing your Content
With so many other brands competing on Facebook, it is crucial that you customize your fan page accordingly. I recommend to customize every aspect of your page. From your name and URL to your design, interaction, news feed, and even applications you use. Your page icon is going to be the first thing people see when they come to your page. It’s thumbnail image is also how you will be represented in your news feed. A fan page icon is usually the business logo, and it should clearly represent what it is you do. The size you want for your thumbnail should be 200 pixels square. It shrinks without having to crop the image. So maintaining the connection between your icon and your news feed will help bring engagement, interaction, and click-throughs because your page members will start to recognize your brand and comment on your content. Also your Facebook icon is a very important representation of your brand and your page so you should take full advantage of the space Facebook allows! A longer page icon gives you a chance to change the way your page looks, right from the wall tab.
One of the biggest tools for customization and influence are your Facebook tabs. Your display tabs can hold your custom content. Custom applications tabs offer interactivity, through media players, quizzes, games, and forms. Facebooks tab width is 520 pixels which is plenty of space to get your message across. So I would advise hiring someone to create a few custom tabs, or take the time to learn how. It will take a little bit of coding ability, but either way it is necessary it you want to stand out! If you are investing in a few general or all-purpose Facebook tabs with room for your static content you can swap out your text from time to time and still be able to keep your page fresh. You will be able to revamp your page without having to do full redesigns.
You need to find a way to post new kinds of content and information everyday. This is an easy way to change around the design of your page by adding new and relevant content. Bring even more personality to your page by adding daily themes. Try and make a theme for one day out of the week. Like our: “Talk to us Tuesdays”, it’s a concept where our clients can give us feedback and we post them on our wall and try and implement the suggestions and ideas that make the most sense for our business. Things like this will draw attention and interactivity to your page because your page members will develop expectations and have something to look forward to with your brand.
More information on this topic at http://mashable.com/2009/04/02/facebook-personal-brand/