A new client of ours that has a dog walking and in home pet care business, asked us what we are going to do for his Local Internet Marketing campaign. So I decided to elaborate in this article, the whole process of what we are going to do with his account for the next 12 weeks. My goal in this Article is to give you a good idea, of the type of Target Marketing you are going to need to grow your Local Business.
The Target Marketing process I am going to describe, was tailored for a business that is already established, but this process will also work for a new business. The problem my client is having, which many local business owners are also having. Is that he is spending to much money on his PPC campaign, and he wants to get more natural traffic and local business from organic search results. His goal is to pay less each month for his PPC campaign, and grow his local business presence.
Problems with my clients site:
1. Page Titles too long and not targeted keywords
2. Meta Description: Too Long and Keywords are not targeted
3. h1, h2, and h3 are too low and need more targeted keywords
4. 37 Images on their website and 31 are not optimized at all.
5. no XML sitemap
6. No Geo Meta Tags
7. Keyword Density too low
8. No Favicon
9. Not enough Internal Links
10. Not enough External Links
11. Not enough website citations
12. Not enough Online reviews
13. low local search presence
Target Marketing Process For Local Business
Target Marketing for our client:
1. Make sure Page Titles have targeted keywords that will generate local business. Also make sure that your Page Titles are under 70 characters total.
2. Make sure Meta Descriptions have targeted keywords that will help people find you when searching online. Make sure your Meta Description keywords are around 140 characters
3. Make sure your h1, h2, and h3 are targeted keywords and on as many pages, articles and posts as possible.
4. Make sure your Images have targeted and correct alt text keywords.
5. Make sure you have a XML sitemap, and make sure Google is tracking your site. This will help your website pages get indexed.
6. Geo Meta Tags are seen by the Bing search engine so make sure to have your Targeted Geo Meta Tags on your website.
7. Make sure you a keyword density anywhere from 1-5% on your website pages and posts. So if you are going to rank for the keyword phrase “Target Marketing”. You would need to have that phrase show up enough to cover that 1-5% of the keywords on that page.
8. Make sure to have a custom favicon uploaded on your website.
9. Make sure you have at least one internal link on each page, post and article on your website.
10. Make sure you have helpful and resourceful links to other websites on your website.
11. Make sure your website has citations from other relevant websites in your area. A citation is the name of your business and address on another local website, that does not have to be linked.
12. Make sure you have business reviews and profiles on all the most relevant local review sites like Yelp, Google Places, Yahoo Local and CitySearch.
13. Make sure you on as many relevant local search engines and directories as possible.
Target Marketing Through Articles and Blog Posts
We have done the proper keyword research for our client, and have have set up a Target Marketing campaign that will include 12 articles that we are going to post for his website. These articles will target 12 specific keyword phrases that will grow his local business. Once the articles are done, you want to make sure that they get shared and sent to as many people on your social networking sites as possible. If you write a stream of similar articles, turn them into a resource, whitepaper. 3-10 articles, placed together properly can make a whitepaper.
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