Wrestlemania – It Only Happens Once a Year
Throughout the many years of it’s widespread success, Wrestlemania has contributed heavily to the transformation of the professional wrestling industry, but in particular the WWE. World Wrestling Entertainment (or the WWE) is now the most successful wrestling entertainment and promotion company in the world! With it’s various forms of merchandise, media, and live shows, Wrestlemania has helped to enrich the worldwide commercial success of the WWE. Nearly all of the WWE’s major events have been sold out in a relatively small amount of time. In fact, last year’s Survivor Series sold out in less than 90 minutes!
The first ever WrestleMania was held in Madison Square Garden in New York City. The 10th and 20th editions of Wrestlemania were also held at the same location in New York City. In March of 1987 WrestleMania III was hosted in Detroit, and was the highest-attended indoor sports event
in the world, with 93,173 fans in attendance on that date. This record stood strong for 23 years, until February 2010, when the NBA All-Star Game broke the indoor sporting event record with 108,713 in attendance. A record setting 78,363 WWE fans were in attendance at Sun Life Stadium for WrestleMania XXVIII earlier this month. All but two editions of this global event have been hosted in U.S. cities.
Throughout the long history of Wrestlemania, many celebrities have made appearances on both large and small scale. The very first Wrestlemania showcased Muhammad Ali as an official, while Mr.T appeared side by side with his tag team partner Hulk Hogan. Billy Martin also served as a ring announcer with Liberace as timekeeper. The 2nd Wrestlemania featured a 20-man battle royal setting up a slew of NFL professional players, including Lawrence Taylor to go head to head against the top tier of WWE superstars. Legendary hip-hop group Run DMC performed “Wrestlemania Rap” on the Grandest stage of them all at Wrestlemania V, and Mike Tyson appeared at Wrestlemania XIV as a special guest enforcer. Floyd Mayweather, Jr. also faced off against Big Show in a knock out match, and Jersey Shore star “Snooki” competed in a 6-person tag match in last years Wrestlemania.
Wrestlemania XXVIII – Trending Worldwide
After a monumental build up that lasted the entire year of 2011, John Cena and Dwayne “The Rock” Johnson finally faced off against each other for a once in a life time event, at WrestleMania XXVIII. The
Undertaker and Triple H also faced off for Hell in the Cell, in what would be aptly dubbed as “The End of an Era Match”. With a strong social 
media push, and some hefty hype behind these two monumental matches, this year’s event was unlike any other before it, destined to go down in history as “The Great One”.
Laying the Smackdown on Social Media this Wrestlemania weekend, the WWE was the top trend on Twitter, trending a total of 110 times over the span of the pre-shows and main events. Out of those 110 trends showing up on twitter over the events 5 hour stretch, 14 of those topics were the #1 trends worldwide for their perspective time periods. Dominating social media throughout the weekend, hashtags like #Undertaker 20-0, #Best in the World, and #The Rock Won would be seen at the top of Twitter’s worldwide trends throughout the entire event.
According to Jason Hoch, WWE’s senior vice president of digital, WWE.com saw a 30% traffic increase over the year before. Undoubtedly thanks to it’s social media surge, the hashtag #Wrestlemania was mention over 600,000 times on April 1st.
Wrestlemania and the Social Media Kings
The huge success and growth of Wrestlemania and the WWE over the past few years is no unplanned event. With the implementation of social media into their programming the WWE has made a monumental shift in the hearts and minds of their fans and potential customers. If you didn’t already know, the WWE Raw Supershow dominates Monday Nights, trending on Twitter by promoting specific topics through their show… and it works really, really well! A great decision on part of Vince McMahon and the WWE, seeing as how Monday Night Raw is now the most watched, and longest-running weekly episodic TV show in history!
WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide, proving the WWE isn’t just a passing trend… it’s like a New Movement through Media! And that is the idea behind New Movement Media and our highly acclaimed social media packages. With an intelligently crafted Social Media presence, we do the promotion so you don’t have to. Let us show you what our “Target Marketing” can do to grow your business. Give us a call today at (415) 496-656 or visit New Movement Media to see how we can position your business, in a positive direction.
