About

Founder-led. AI-augmented. Oakland-built.

Founder photo — add assets/img/founder.jpg

Shawn Lyles

I’ve spent 20+ years in the revenue trenches — advertising sales, digital marketing, and now AI-augmented development. New Movement Media is where all of it converges: a one-person studio that operates like a team, because AI does the multiplying.

Instead of hiring headcount, I build systems. The same lead engines, scoring models, and automation pipelines that power my own ventures — CloserOS, CloserLeads, and Early Creatives — are what I build for clients. If it’s on this site, it’s running in production somewhere.

Based in Oakland, CA. Working with businesses everywhere.

Work With Me

Milestones

The road so far

  1. 2000s Cut teeth in advertising sales — learning how revenue actually gets made, one pitch at a time.
  2. 2010s Moved into digital marketing — funnels, paid acquisition, and the systems behind scalable pipelines.
  3. 2023 Went all-in on AI-augmented building — shipping production software solo with an AI-first workflow.
  4. 2025 Launched CloserOS and CloserLeads; co-built Early Creatives with my son.
  5. 2026 New Movement Media becomes the umbrella — venture studio plus AI implementation agency.

Have a process that should be automated?

Tell us what eats your team’s time. We’ll tell you what an AI system to fix it looks like — scope, price, and timeline.

Let’s Talk